Sassda News – September 2015


At the Main Committee meeting at last year’s Annual General Meeting, it was agreed that Bernard Maguire would continue to serve as chairperson
for a further one year period. This was to ensure stability in sassda with the transition from one executive director to the next. That one year period has now come to an end.

The vice-chairperson, Charles Cammell, has thus automatically assumed the position of chairperson for the remaining period until the next AGM in June 2016. The Main Committee elected Jason Naudé as the new vice-chairman and he is thus elected to the sassda board.


charles-cammellCharles Cammell started life in the stainless steel industry in 1986 as a Public Relations Officer at MS&A Stainless. Following two years in this field, he joined the Market Development team focussing on the fledgling catalytic converter industry. After 26 years at Columbus Stainless looking after a
number of markets and regions, Charles joined Macsteel VRN Stainless as General Manager. He currently looks after the Stainless Reef, Cape Town and Port Elizabeth operations for Macsteel VRN.

Charles has been involved with the Main Committee and served on the SASSDA Board for a number of years and has now been involved with the stainless steel industry for almost 30 years.


jason-naudeJason has a turbine and piston engine mechanical trade, as well as diplomas in Mechanical and Flight Engineering and Business Management. He has seventeen years’ experience in industry and has been a director at Rimex Metals for the past six years. Jason has had a long association with sassda having spent four years as chairperson of the ABC sector, presenting to architectural institutes and serving on the Main Committee and Board.


Sassda displayed at the Cape Industrial Showcase that was held at the Cape Town International Convention Centre from the 1st to the 3rd of July 2015. The Cape Industrial Showcase is the largest and longest running industrial trade show in the Western Cape and it has a successful track record dating back to the mid-1980. Exhibitors cover almost every conceivable product or service in the industrial and manufacturing sectors and this year was no exception with global companies exhibiting stateof- the-art industrial technology.

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It is important for sassda to reach the end-users of the equipment since visitors to the show include decision makers and executives with purchasing
authority. Average attendances have been about 3 000 focused prospects with approximately 68% of visitors being in management, senior management or owners.
The visitor statistics for 2015 show similar trends as in the past with most visitors on the 2nd day as expected.

This year the exhibition attracted a strong contingent of business owners and technical managers. Increased interest from marketing executives was noticed during 2015. Members sometimes wonder whether the efforts and cost for sassda to attend these exhibitions are worth the results. Albeit that the results are not always tangible and not easy to measure, it is worth mentioning that the good relationship with the event organisers created the opportunity for a no-cost stand with all the access and advantages of normal exhibitors.

sassda also had the opportunity to lecture for an hour each day. The topics ranged from a brief introduction to the material and grade selection to cleaning stainless steel and life cycle costing.

The real value of attending exhibitions resides in the opportunity for networking and reaching a focussed group of financial and strategic  decision makers.

The demographics for the 2015  event show that the opportunities existed for just this. The exhibition was also well attended by sassda members and this offered the opportunity to have a friendly chat to most of the staunch sassda support in the Western Cape.


air productsAir Products SA has proven that sustainability and market leadership depend, to a large extent, on a company-wide commitment to quality and safety practices.

The company has been supplying gases to South African industry for the past 46 years, and one of the critical success factors in the company’s sustained growth in that period is a reputation for efficient, secure and safe service delivery.

This is according to Mike Hellyar, Managing Director of Air Products SA, who recently had the pleasure of handing out a number of prestigious awards at the company’s annual Dexter Baker Awards ceremony. “At Air Products we take our cue from a legacy of past leadership which has inspired us, as current leaders, to constantly improve on our safety track record and service excellence,” says Hellyar.

“Our past leader Dexter Baker, whom the awards are named after, was instrumental in instilling a culture of safety and quality throughout
the company.”

The awards ceremony is a highlight on the company calendar, and serves not only to pay tribute to those who consistently demonstrate the company values, but to motivate others to excel in their fields, according to Maropeng Bahula, General Manager – Technical Services at Air
Products SA.

“We often say that nothing is more important than safety at Air Products – not production, not sales, not profits.

The Dexter Baker Awards afford us the opportunity to revisit and recommit to our values, and to consider ways in which we can build on our track record and make further improvements. There is no doubt that our success in the market rests on the calibre of our people – both as individuals and those who work jointly as a team.”


mayleenSouth Africa’s steel production and conversion capacity is at an all-time low and, as a result, the industry has been forced to downsize by selling off less efficient assets to cover operational costs and working capital, says diversified boutique and investment holding company
Africa Steel Holdings (ASH).

“Unfortunately, there have been significant job losses in the steel industry, which is the most painful thing to observe, as every job lost constrains a family’s livelihood. The industry has also seen a number of steel companies go into business rescue,” says ASH founder Mayleen Kyster.

She believes companies that invest in business development and identify new markets to pursue and customise their product offerings stand a chance of surviving the tough economic conditions.

Kyster believes South Africa should extend its manufacturing capacity into Africa as a developing market.


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