Significant participation
Sassda Head of Membership & Communication Callum Sutherland comments; “The Machine Tools Africa expo is a key event that brings together major players in the manufacturing, engineering, and metalworking industries. Sassda’s presence was crucial for enhancing its visibility and networking with industry leaders and potential partners.”
The expo also provided a platform for Sassda to showcase the latest advancements in stainless steel applications and innovations, positioning itself as a leader in driving industry progress. Additionally, Sassda engaged with attendees through seminars and workshops, educating them on the benefits and applications of stainless steel.
Business benefits
Sassda’s participation resulted in several business benefits. The expo opened doors to new markets and opportunities by interacting with international exhibitors and visitors, paving the way for export growth. It also facilitated strategic partnerships and collaborations with manufacturers and suppliers. Sutherland adds; “Sassda’s presence reinforced its role in supporting its members, gathering insights into
market trends and challenges to better advocate for them and provide targeted support.”
Outcomes and future prospects
By actively participating in this high-profile event, Sassda strengthened its position as a leading voice in the stainless steel industry, attracting more members and stakeholders to the association.
“ Sassda’s involvement in the Machine Tools Africa expo was a strategic move yielding significant business benefits and positive outcomes. The expo enhanced Sassda’s visibility, opened new growth avenues, and reinforced its role in driving the development and competitiveness of the South African stainless steel industry,” Sutherland concludes.