THE RIGHT AUDIENCE. REAL EXPOSURE
The Sassda Stainless Steel Magazine is the association’s flagship quarterly publication, serving professionals across the stainless steel value chain. It reaches engineers, specifiers, fabricators, manufacturers, and decision-makers involved in design, production, and industrial applications.
The magazine publishes original, independent, technically accurate articles written by seasoned professionals and is grounded in recognised standards and real-world practice.
Advertising appears alongside this trusted content in a credible industry environment, reinforcing technical credibility and ensuring messages reach a highly relevant audience.
BOOK YOUR ADVERTISING SPACE CLICK HERE TO VIEW DIGITAL ISSUES
Why Advertise in The Sassda Stainless Steel Magazine?
- Highly targeted, stainless steel-focused readership
- Strong concentration of engineers, specifiers, and decision-makers
- National digital distribution through Sassda networks
- Competitive cost-per-impression compared to traditional print titles
- Advertising supported by credible, technical editorial
Audience & Reach
The Sassda Stainless Steel Magazine is a digital-first publication with consistent national distribution and measurable engagement.
Average performance per issue (2024 - 2025):
- 7 000 unique reads per issue (excludes Pdf downloads)
- Impressions consistently exceed reads, supporting repeat exposure
- Engagement peaks around flagship and awards editions
- A stable core readership is maintained across all issues
Understanding the metrics:
- A read reflects intentional engagement, where the publication is actively opened and consumed
- An impression reflects visibility across Issuu’s ecosystem, including previews, embeds, and shared links
Together, these metrics demonstrate both depth of engagement and breadth of exposure, providing advertisers with a clear and transparent view of performance.
Added-value - The multiplier effect
Advertisers receive full coverage on the Association website which achieves an average of 7000 page views and 9000 impressions per month. There is also a dedicated magazine emailer sent to 2000 recipients with and placement across Sassda’s LinkedIn, Facebook, Instagram and X social media platforms which have a total of 4 741 Followers.
STAINLESS STEEL MAGAZINE RATE CARD 2026
| ONE ISSUE | |
| Display Advertising • Full Page: R8 500 | |
| SPONSORED EDITORIAL | |
| • Advertorial (1 page) : R10 500 All advertising and advertorials appear alongside professionally curated editorial content, ensuring visibility while maintaining editorial integrity and credibility. | |
| DISCOUNTED! ANNUAL ADVERTISING OPTIONS | |
| Annual bookings provide cost savings and consistent brand presence throughout the year. Four Full Page Adverts : R30 000 • Highly targeted, stainless steel focused readership • Strong concentration of engineers, specifiers, and decision-makers • National digital distribution through Sassda networks • Competitive cost-per-impression compared to traditional print titles • Advertising supported by credible, technical editorial | |
| EXCLUSIVE! PREMIUM PLACEMENT | |
| INSIDE FRONT COVER (IFC) | |
| • Per Issue: R11 000 • Discounted Annual Booking (Four Issues) : R40 000 Premium placements offer early reader exposure and increased visibility, while remaining competitively priced within the B2B engineering and industrial media sector. |
ADVERTISING PACKAGES – OWNING THE MESSAGE
| GOLD PACKAGE | |
| • Full Page Display Advert • One-page Advertorial • Cost: R15 500 | |
| PLATINUM PACKAGE | |
| • Full Page Display Advert • Two-page Company Profile • Cost: R19 000 These packages provide additional space for advertisers to communicate technical expertise, applications, and organisational capability beyond a single display advert | |
*All Prices exclude VAT
**All Advertising artwork (PDF, J-peg or png format) to be supplied by advertiser.
*** All rates exclude 16.5% agency commission if applicable
PUBLICATION DATES 2026
| ISSUE 1 2026: PUBLICATION - 06 March 2026 | |
| • Advertising Deadline: 20 February 2026 | |
| ISSUE 2 2026: PUBLICATION - 29 May 2026 | |
| • Advertising Deadline: 15 May 2026 | |
| ISSUE 3 2026: PUBLICATION - 31 July 2026 | |
| • Advertising Deadline: 17 July 2026 | |
| ISSUE 4 2026: PUBLICATION - 30 October 2026 | |
| • Advertising Deadline: 16 October 2026 | |
CLICK HERE TO VIEW DIGITAL ISSUES SIGN UP TO RECEIVE DIGITAL MAGAZINE VIA EMAIL
For more information contact : Kim Stevens or call 011 883 0119