Member Benefits

The Southern Africa Stainless Steel Development Association (Sassda) has long been a cornerstone for businesses, professionals, and stakeholders in the stainless steel sector. Sassda Executive Director, Michel Basson writes our aim is to provide a collaborative, resource-rich environment that not only drives growth within the industry but also creates a platform for our members to thrive.

“Membership in Sassda is much more than just a symbolic association. It offers tangible benefits that can enhance your business operations, improve your market standing, and ensure long-term success. Let’s explore how Sassda adds value across various key dimensions”.

1. Networking and Collaboration

One of the key benefits of being part of Sassda is the access it offers to an extensive network of industry players. Whether you are a professional, business, or stakeholder, we create opportunities for interaction, collaboration, and knowledge sharing. Sassda events, such as our Sport Days, Mill visits, and specialised sessions like our recent Laser Welding workshop, are excellent platforms for forging partnerships and fostering professional growth.

Moreover, participation in our sub-committee meetings and general events helps to build a robust network of likeminded individuals committed to pushing the industry forward. The relationships cultivated in these settings can open doors to new business opportunities and lead to valuable collaborations that benefit not just individual businesses but the sector as a whole.

2. Advocacy and Representation

Sassda has established itself as a leading advocate for the stainless steel industry, actively engaging with government and regulators to shape favourable policies. For instance, we successfully advocated for the removal of stainless steel from the list of materials affected by export restrictions. This was a significant victory for the sector, safeguarding export opportunities.

We’ve also been instrumental in negotiating the reopening of the stainless steel industry during the pandemic at 50% capacity, compared to the 30% allowance for the rest of the industry. Through our engagement with various government bodies and industry associations, we represent the collective voice of the industry, ensuring that even small businesses benefit from collective bargaining power.

3. Access to Information and Resources

Sassda members also enjoy exclusive access to market trends, forecasts, and research that help them stay ahead of the curve. Collaborations with entities like Africa House enable us to provide members with data on African projects and business opportunities.

Beyond market intelligence, we also offer technical support and resources such as guidelines and case studies to improve operational efficiency. For example, Sassda is developing a Manual of Best Practices for the manufacture of equipment used in hygiene industries, ensuring our members are equipped with the knowledge to maintain high standards.

4. Skills Development and Training

Sassda’s commitment to continuous learning is reflected in our workshops, CPD programs, and webinars tailored to address the needs of our  members. Our training programs cover a wide range of topics, from the technical aspects of stainless steel to courses designed for sales professionals.

For instance, our updated Fundamentals of Stainless Steel course focuses on sales and distribution, ensuring members from across the supply chain derive real value.

These educational initiatives are often customisable, allowing members to focus on their specific areas of interest and improve their skills to remain competitive.

5. Cost-Saving Benefits

Sassda membership is structured to ensure that businesses of all sizes can afford to join and benefit. Our tiered membership system allows small and large companies to choose a level that best fits their needs, with benefits that often exceed the cost of membership. For example, members receive discounts on training events and free participation in key industry events.

6. Credibility and Reputation

Membership in a professional association like Sassda signals credibility and professionalism. Our globally recognised “Cross & Balls” logo is a mark of quality and adherence to high standards, serving as a badge of reliability for our members. By adhering to Sassda’s code of conduct, members
also enhance their market reputation and build trust with clients, partners, and stakeholders.

7. Market Development and Growth Opportunities

Sassda is dedicated to supporting the growth of the stainless steel sector through market development initiatives. Currently, we are working on localising the fabrication of imported products like beer kegs and are in collaboration with stakeholders to produce 3CR12 replacements for wooden stakes used in vineyards and orchards.

In addition, Sassda is leading the charge in the development of a Stainless Steel Master Plan, which will serve as a roadmap for the next decade of growth.

8. Access to Events and International Exposure

Sassda not only organises industry-specific events but also facilitates participation in international trade expos and business matching programs. Our members have had the opportunity to showcase their products in Tanzania, Zambia, Mozambique, and soon, through Sassda’s endorsement, will enjoy discounted rates at the Global Stainless Steel Expo: Africa in 2025.

Joining Sassda is an investment in your business’s future. Whether it’s through networking, advocacy, information access, or cost savings, the benefits of membership far outweigh the costs. As the collective voice of the industry, Sassda is uniquely positioned to drive the growth and success of the stainless steel sector, ensuring that our members are always at the forefront of industry advancements.